Pernod Ricard to buy Cognac company
13 February, 2013
Pernod Ricard has eased concerns over Cognac supply with the purchase of 100% of the shares of the winemaker, distiller and wholesaler Le Maine au Bois SAS.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
